Bayern Munich game on with Konami

12 July 2019 | Commercial & Sponsorship
Bayern Munich game on with Konami
German soccer champions Bayern Munich have named video game developer Konami as a platinum partner.

The long-term tie-up grants the Japanese company comprehensive access to the Bundesliga giants’ first-team squad to allow for lifelike reproductions of the players in the PES 2020 video game.

Konami will also carry out a complete 3D scan of Bayern’s Allianz Arena in order to accurately recreate the 75,000-seater venue in the game.

As part of the announcement, Bayern forward Serge Gnabry has become an official PES ambassador. The Germany international will feature on the cover of the upcoming edition of the game, which is due to be released in September, as well as be involved in multiple activations with the company.

“Konami has a long history of championing German football, and so we’re very happy to become a platinum partner of FC Bayern, the most successful German club in history,” said Jonas Lygaard, Senior Director of Brand and Business Development at Konami Digital Entertainment.

“With each year, our development team continues to surpass expectations and we are very proud to present FC Bayern’s epic Allianz Arena and its players in all their glory in eFootball PES 2020.”

Bayern are the latest European soccer side to be snapped up by Konami, which has recently signed a new deal with English club Manchester United, as well as an extension with Spanish champions Barcelona.

The German champions have also renewed deals with telecommunications company Gigaset until 2022 and pharmaceutical manufacturer Ursapharm until 2023, with the latter going up a tier to become a second-tier partner.

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