Bayern Munich bring in Vejo as sports nutrition partner

Bayern Munich bring in Vejo as sports nutrition partner
German soccer champions Bayern Munich have announced health and wellness company Vejo as their official sports nutrition smart blending device in North America, Germany, Austria and Switzerland.

The multi-year deal will see the brand, which manufactures portable pod-based blenders, work with the Bundesliga holders to develop specialised blend products as well as a Bayern co-branded blender starter kit.

In an announcement from Bayern, the blended products aim to support ‘the most important foundations of well-being, such as sleep, exercise and nutrition’.

It is the second major soccer deal for Vejo this month, after the company announced it was teaming up with English champions Manchester City in a similar capacity.

Jörg Wacker, FC Bayern Munich’s Executive Board Member for Internationalisation and Strategy, said: “Vejo is an exciting nutrition brand with innovation at its core. The success they have seen coupled with their global ambition aligns with our club values and objectives.

“Since opening our US office in 2014 interest and accessibility to the club has grown significantly and in cases like this it plays a big part of the partnership.”

Christoph Bertsch, Founder and Chief Executive of Vejo, added: “FC Bayern is undoubtedly one of the largest clubs in the world. Its immense reach in Europe and North America makes it the perfect partner for us in these regions.”

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