Aston Villa secure BR88 as first ever sleeve sponsor

13 June 2019 | Commercial & Sponsorship
Aston Villa secure BR88 as first ever sleeve sponsor
Returning English top-flight soccer club Aston Villa have announced BR88 as their first-ever sleeve sponsor.

The Asian betting and gaming company has signed a one-year agreement to secure the inventory in the wake of Villa’s promotion back to the Premier League, with the BR88 logo to feature on the sleeve of first team and adult replica shirts.

The deal, for which no financial details have been announced, sees BR88 join recently announced principal partners W88 and Kappa in the club’s top sponsorship bracket.

Nicola Ibbetson, Aston Villa’s Chief Commercial Officer, said: “We’re looking forward to working with BR88 to engage our global audience with a unique and exciting user experience across their platforms. This is an excellent commercial agreement for the club.”

Morgan Lee, Business Development Director of BR88, added: “This exciting new partnership between Aston Villa and BR88 gives both parties an amazing opportunity to reach a new global audience, while BR88 will jointly engage with the club’s existing worldwide fanbase.”

Villa, who secured a return to the Premier League by beating Derby County in the Championship play-off final last month, are set to reveal their kit in July.

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