Aston Villa secure BR88 as first ever sleeve sponsor
The Asian betting and gaming company has signed a one-year agreement to secure the inventory in the wake of Villa’s promotion back to the Premier League, with the BR88 logo to feature on the sleeve of first team and adult replica shirts.
The deal, for which no financial details have been announced, sees BR88 join recently announced principal partners W88 and Kappa in the club’s top sponsorship bracket.
Nicola Ibbetson, Aston Villa’s Chief Commercial Officer, said: “We’re looking forward to working with BR88 to engage our global audience with a unique and exciting user experience across their platforms. This is an excellent commercial agreement for the club.”
Morgan Lee, Business Development Director of BR88, added: “This exciting new partnership between Aston Villa and BR88 gives both parties an amazing opportunity to reach a new global audience, while BR88 will jointly engage with the club’s existing worldwide fanbase.”
Villa, who secured a return to the Premier League by beating Derby County in the Championship play-off final last month, are set to reveal their kit in July.
The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.
Sign up today to receive the newsletter.
With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.
Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.
Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.