Aston Villa bet on W88 for ‘record’ shirt sponsorship deal

Aston Villa bet on W88 for ‘record’ shirt sponsorship deal
Recently promoted English top-flight soccer club Aston Villa have announced a new shirt sponsorship deal with gaming company W88, in what is being described as a record-breaking commercial agreement.

The Asian firm has become the Premier League side’s principal partner for the 2019/20 season, with its logo featuring on Aston Villa’s home and away shirts, as well as first team training wear.

Although the financial details of the deal were not announced, the contract with W88 would have to exceed the UK£8million a year that Chinese casino chain Genting paid the club over the course of its two-season deal from 2011 to 2013 to break a commercial record.

The deal also sees W88 replace another gambling firm, 32Red, as the club’s principal partner after the latter’s contract expired. Last season, W88 was the principal partner of fellow Premier League club Wolves but the company’s deal was cut short as ManBetX took on the inventory.

Aston Villa’s Chief Commercial Officer, Nicola Ibbetson, said: “This is a record-breaking commercial partnership for the club, our promotion to the Premier League offers our club partners a global platform to reach our worldwide fanbase.”

Hilly Ehrlich, W88 Business Development Manager, added: “We look forward to engaging with the fans, players and club management in the coming months.

“W88 is a renowned online gaming brand with a significant member base. The brand represents trust and integrity, with sports namely soccer at its core.”

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