Arsenal drink to Ganzberg beer partnership

Arsenal drink to Ganzberg beer partnership
English top-flight soccer club Arsenal have named Ganzberg as their official beer partner in Cambodia on a three-year deal.

The collaboration aims to harness the popularity of Arsenal in the country by continuing to support Ganzberg’s growth in the region.

As well as using club branding across billboards, digital advertising and cans, the German beer brand will work with Arsenal community coaches to deliver annual coaching clinics.

Along with being named official beer partner in Cambodia, Ganzberg also joins as Arsenal's official regional fruit juice, soft drinks and honey lemon tea drinks partner in the region.

Hadrien Pera, Arsenal Director of APAC, said: “Our passionate supporters are based all around the world and we know the love that fans in Cambodia have for football and for Arsenal.

“We are also excited to connect with new fans in Cambodia through this partnership, whilst sharing our expertise to deliver coaching programmes and supporting Ganzberg to engage their consumers.”

It is the second beer partnership penned by the Gunners in recent months, following their tie-up with Camden Town Brewery as their official beer partner in the UK and Ireland through to 2022.

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