Ajax verifies Mitek deal for ticket security

30 September 2019 | Clubs & Rightsholders
Ajax verifies Mitek deal for ticket security
Dutch soccer giants Ajax have partnered with Mitek for use of the company’s Mobile Verify face comparison solution in a bid to bolster online security for fans.

The deal, of which no length or financial terms have been disclosed, is designed to help Ajax verify their ticket buyers in line with GDPR regulations with regard to storage of identification data, employing Mitek’s technology solution to validate ID documents and accompanying photographic records.

Ultimately Mitek is helping the Eredivisie champions to digitise their customer journey with the idea of speeding up stadium entrance on matchdays.

“Our fans are the lifeblood of the club. To improve our fans’ online experience and security in ticket sales, we knew the next stage was to deploy identity verification technology,” said Susan Lenderink, Ajax’s Chief Financial Officer.

“We know that our online process will be improved through digital ID verification, transforming our fans’ experience and keeping them on-side even outside the 90 minutes of play.”

Rene Hendrikse, Mitek’s EMEA Managing Director, added: “Football fans nowadays want the best online experience, and Ajax’s investment in the latest technology is making this a reality.

“With an identity verification process where AI is doing the heavy lifting, Ajax’s fans can get a consumer-friendly online experience. With an industry-leading focus on fan experience, we look forward to continuing our work with this innovative and historic club.”

Related Articles

Share On


The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

SoccerExpert Signup

Sign up today to receive the newsletter.

Soccerex Reports

Soccerex 20 under 21

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.

Football Finance

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.



Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Would you like to see Soccerex's content opportunities? Click here