Ajax load up BBIN deal
The deal will see BBIN listed as the official Chinese iGaming software partner of the Eredivisie outfit, who enjoyed a run to the semi-finals of last year’s Uefa Champions League.
The length and financial terms of the contract have not been made public.
The deal marks BBIN’s latest move in European soccer following a partnership announced last year with Bundesliga club Borussia Dortmund.
The agreement is the latest commercial deal to be signed by Ajax, who recently partnered with Anheuser-Busch InBev beer brand Budweiser after extending their shirt sponsorship tie-up with telecommunications firm Ziggo in June.
Ajax are second in the Eredivisie after four games of the 2019/20 season, although they have a game in hand over leaders Vitesse. They host Heerenveen in their next fixture on 14th September.
The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.
Sign up today to receive the newsletter.
With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.
Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.
Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.