Ajax load up BBIN deal

Ajax load up BBIN deal
Dutch soccer champions Ajax have agreed a new partnership with Chinese company BBIN.

The deal will see BBIN listed as the official Chinese iGaming software partner of the Eredivisie outfit, who enjoyed a run to the semi-finals of last year’s Uefa Champions League.

The length and financial terms of the contract have not been made public.

The deal marks BBIN’s latest move in European soccer following a partnership announced last year with Bundesliga club Borussia Dortmund.

The agreement is the latest commercial deal to be signed by Ajax, who recently partnered with Anheuser-Busch InBev beer brand Budweiser after extending their shirt sponsorship tie-up with telecommunications firm Ziggo in June.

Ajax are second in the Eredivisie after four games of the 2019/20 season, although they have a game in hand over leaders Vitesse. They host Heerenveen in their next fixture on 14th September.

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