Wuhan DDMC acquires La Liga rights in China

Wuhan DDMC acquires La Liga rights in China
Wuhan DDMC Culture Co has acquired rights to Spanish club soccer’s top flight, La Liga, in China.

The Chinese sports and entertainment company will begin showing the league immediately and continue until the end of the 2021/22 season.

DDMC said in a filing to the Shanghai Stock Exchange that its subsidiary, Nice International Sports, had agreed the deal with La Liga, which operates the top two divisions of Spanish soccer.

According to the Reuters news agency, the transaction means that Suning Group, which held rights to La Liga in China, Taiwan and Macau under a five-season deal from 2015/16 to 2019/20 through its PPTV streaming platform, has sold back their rights.

A DDMC executive said: “Suning remains an important partner […] and PPTV still an important broadcasting channel”.

The report suggests that Suning would have the right of first refusal on distributing coverage of matches.

Last year, DDMC and Suning established a joint venture to focus on the Chinese sports-rights market, while DDMC also acquired Super Sports Media, including the latter’s rights to soccer’s English Premier League in China.

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