Twitter and Goal team up for live Fifa World Cup show
‘#YallaGoal’ will be a bi-weekly evening show produced by Goal that will be shown on Twitter and hosted in Arabic. The content will focus on soccer-related news on Twitter during the tournament, and will premiere on 11th June.
The show will cover a variety of World Cup topics, including insights, soccer-related entertainment, and news. The editorial insights will include debates, team and player reviews, followed by entertainment segments that will feature “live Twitter polls, Q&A’s, humorous moments and competitions for viewers”, as well as exclusive interviews with guests from across the region.
#YallaGoal will include World Cup match recaps and Twitter reactions in a form of live video to appeal to a globally and socially connected Arab audience. Goals’ correspondents in Russia will take viewers through tournament highlights as they unfold on the ground via live video calls. The show will be hosted by two content creators, Hany Hathout and Abdulaziz Al Abdan.
Sponsors include Rani, Unilever’s Axe, Rexona, Clear and Lipton brands, as well as Infiniti, which will allow Twitter tailored audiences to access and view the live episodes, which will appear as promoted tweets within their Twitter timelines.
“There have been shifts in media consumption and fandom behaviour since the 2014 World Cup. Twitter has evolved significantly since then too, thanks to video and the hyper-engaged, live conversation that happens on Twitter,” said Kinda Ibrahim, director of media partnerships, MENA at Twitter. “The Twitter exclusive show will reach fans while they’re on the go through their mobile devices, and allow them to view and engage with the best curated real-time conversation around the tournament.”
Ahmet Yavuz, head of content for Goal MENA said: "#YallaGoal is the perfect example of how Goal is constantly looking for innovative ways to bring football to both existing and new audiences. Russia 2018 is going to be fantastic World Cup, with four Arab countries taking part and many promising players. The live show is hosted by two fantastic Arabic talents and will be leveraging Goal’s global army of content creators to deliver the most informative and entertaining show in the region.”
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