Sporting Kansas City expand Toyota partnership

Sporting Kansas City expand Toyota partnership
Major League Soccer’s (MLS) Sporting Kansas City have expanded their commercial deal with car manufacturer Toyota.

The Japanese company has been a corporate partner of the top-tier franchise since 2016, and has now upgraded its association to become the club’s official vehicle partner until 2020.

Under the terms of the agreement, Toyota has secured the naming rights to the Toyota Plaza activation zone at the club’s Children’s Mercy Park and the title sponsorship of the Drive Time video series that will launch on the team’s official website. Toyota will also run cross-promotional events at all eight of its local dealerships in Kansas City.

“Since 2016, the relationship has grown exponentially and all parties involved have continuously found ways to cultivate a true partnership versus sponsorship,” said Sporting Kansas City’s vice president of corporate partnerships Justin Compton. “The new commitment by the entire Toyota team is a showcase of the dedication to see this partnership shine across the Midwest. Sporting Kansas City is grateful to align with a great brand and provide the right avenues to tell its story.”

“Kansas City is a key market for Toyota and we are excited to strengthen our partnership with an organisation like Sporting Kansas City - one that is so in tune and ingrained in the culture of this great city,” added Wylon Harper, general manager of the Kansas City regional office for Toyota Motor North America. “As the official vehicle of Sporting Kansas City, we hope to continue to spread this culture of excellence and determination across the city, state and region.”

Sporting Kansas City finished fifth in MLS’s Western Conference last year before losing 1-0 to the Houston Dynamo in the knockout round of the season-ending play-offs. They begin the new campaign at home to New York City FC on Sunday.

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