Spanish FA rule change allows women’s sides to sell naming rights

4 December 2018 | Commercial & Sponsorship
Spanish FA rule change allows women’s sides to sell naming rights
Move comes with some clubs already featuring brands in team names.

The Spanish soccer federation (RFEF) has officially modified its regulations in order to allow clubs in the country’s top two women’s divisions to sell their own naming rights, according to Spanish sports business outlet Palco23.

The adjustment to Article 100 comes in response to top-flight clubs already featuring sponsors in their names. Egatesa, the Tenerife-based meat business, forms part of Granadilla Tenerife Egatesa, who find themselves seventh in the Primera Division.

It is hoped that the official law change will also encourage more external sponsors to sign deals with clubs, increasing revenue throughout the women’s game in Spain.

The only major stumbling block, however, appears to be the conflict of interests caused by clubs’ shirt sponsorship agreements, with any naming rights partner likely to receive greater visibility and exposure.

Barcelona, who sit second behind Atletico Madrid in the women’s top tier, signed a partnership with tool company Stanley Black and Decker as the club’s first ever shirt sponsor in July.

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