Sevilla sign ‘favourable’ Nike deal
Nike will serve as the La Liga club’s technical sponsor until the end of the 2020/21 season, producing all of the team’s match and training kit as well as a range of merchandise for the Sevilla fanbase.
Rival US brand New Balance saw its five-year deal with Sevilla expire at the end of the 2017-18 season, with the side confirming they had chosen to partner with Nike following several months of talks between the two parties.
Financial terms of the agreement were not disclosed, but reports in Spain describe the deal as “more than favourable” for the club.
Sevilla finished the 2017/18 La Liga season in seventh place, ensuring qualification for the Uefa Europa League next season – a competition they have won three times in the last four years.
The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.
Sign up today to receive our daily email.
With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.
Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.
Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.