MP & Silva launches sales media sales tender for Copa America 2019
The sales tender process will be open to broadcasters, digital platforms and media companies that operate in the US territory and internationally.
The tender will be divided into two packages: the right to exploit the media rights in the United States in the Spanish language; and the right to exploit the media rights in the United States in the English language.
Interested bidders will have the opportunity to acquire media rights in certain international territories.
The agency was awarded the marketing and commercial rights to the national team tournament in March, and is responsible for the consulting, sales and after-sales of the competition, which is scheduled to take place in Brazil from 14th June to 7th July next year.
In addition to media rights, MP & Silva will continue to provide consultancy services across sponsorship, production, hospitality, licensing and for the Copa America 2019.
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