Eric Dier smartens up with Braun

4 April 2018 | Commercial & Sponsorship
Eric Dier smartens up with Braun
Tottenham Hotspur and England midfielder Eric Dier has signed an endorsement deal with male grooming brand Braun.

As Braun’s new global brand ambassador, the Premier League soccer star, 24, will be the face of a cross-platform media campaign to promote the German company’s new multi-grooming kit.     

Dier is the latest soccer player to sign up with Braun, which also has partnerships with Real Madrid defender Raphaël Varane and Spartak Moscow midfielder Roman Zobnin.

“You can see from my playing style that I don't believe in compromising on substance or style, and that's something I'm proud of,” said Dier. “It's true for my attitude off the pitch, too, which is why I'm pleased to be working with Braun on the launch of the new multi-grooming kit. Each of its seven different functions is as good as the next, so however I'm styling or re-styling I know I can rely on it to make me look my best in next to no time.”

“As one of the best footballers in the world today, we couldn't be happier about Eric's new appointment to global brand ambassador,” added Zbyszek Kalenik, Braun’s communications manager. “With his unfaltering dedication to the game, Eric represents the consistent performance that is key to the ethos of the Braun grooming range. We can't wait to begin working with him.”

Dier’s Tottenham side are fourth in the Premier League with seven games to play. They will be looking to cement their position in the Uefa Champions League places when they travel to play struggling Stoke City in their next fixture on Saturday.

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