Verona net Group Athesis deal
The Verona-based publisher, which first sponsored the club in 2016, will continue to be the media partner of the Serie A outfit for the 2017/18 season.
Under the terms of the extended deal, the team will feature regularly in Athesis’ local newspaper, with Athesis-owned radio station Radio Verona broadcasting all of their matches for the current season.
The financial details of the agreement have not been disclosed.
"This is a partnership that represents us," said Helli Maurizio Setti, president of Verona. "Because the Athesis group identifies with the city of Verona, it was right to continue this relationship. In the past, we have been close with Athesis and so must do so this year as well. They represent a great publishing group, so I think it will be crucial to share the principles of our society.”
Alessandro Zelger, chief executive of Athesis, added: "Our history and our consolidated relationship with Hellas strengthen us and encourage us to continue to establish ourselves in the area and witness the positive effects football has in the city. Joy, passion, and enthusiasm for football and sports are values that have always distinguished Verona's history, so the guidelines of a local newspaper like ours must be considered. "
Verona were promoted to Serie A after finishing second in the Italian second-tier, Serie B, in the 2016/17 season. They have struggled to find their feet in their 2017/18 league campaign, having yet to find a win from their opening seven games. Verona held Torino FC to a 2-2 draw on 1st October, and will look for that elusive first victory when they host Benevento Calcio on Monday.
The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.
Sign up today to receive our daily email.
With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.
Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.
Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.