Manchester City sign global Gatorade partnership

6 November 2017 | Commercial & Sponsorship
Manchester City sign global Gatorade partnership
Premier League soccer club Manchester City have signed a multi-year sponsorship deal with Gatorade.

The agreement, which was launched as City extended their lead at the top of the English top flight with a 3-1 win over Arsenal on Sunday, will see the PepsiCo-owned brand become the team's official sports nutrition partner. Gatorade products will be used by City teams and staff during matches and training, while the club's in-house sports scientists will work with the Gatorade Sport Science Institute (GSSI) on nutrition programmes.

In addition, Gatorade will enjoy a range of branding rights and will collaborate with City on the development of a behind-the-scenes video series.

“We’re delighted to be teaming up with a global leader in Gatorade," said Damian Willoughby, senior vice president of partnerships at City Football Group. “Gatorade’s knowledge and commitment to sports nutrition through innovative scientific research speaks for itself. Our team of sports scientists will work closely with the GSSI team to find new ways to support and fuel our players, both on and off the field.

“Gatorade is a globally recognised brand with a fantastic relationship with competitive athletes in the United States and all around the world. After a successful Manchester City US pre-season tour in summer 2017, coupled with our growing presence and fanbase in the US and globally, Gatorade are the perfect partner for us.

Anuj Bhasin, the head of global marketing for Gatorade, added: "Gatorade is excited to partner with Manchester City, to help fuel City athletes to perform at their best through the latest sports fuelling innovation.

“We look forward to a strong partnership with Manchester City by providing the team’s sports health and performance professionals with a variety of sports fuelling solutions to help maximise performance through customised sports science services.”

Sunday's victory over Arsenal at the Etihad Stadium put City eight points clear of local rivals Manchester United at the top of the Premier League, as they bid to win their first English title since 2014.

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