Manchester City expand with BNN

25 April 2017 | Commercial & Sponsorship
Manchester City expand with BNN
English soccer team Manchester City have expanded their commercial relationship with BNN Technology, a London-listed Chinese technology, content and services company.

The multifaceted partnership, which was originally agreed in 2015, will focus on developing coaching programmes, delivering content and providing VIP experiences for Chinese fans. The two parties will collaborate on grassroots projects in Asia’s largest country.  

BNN’s Chinese operating partner NewNet will work closely with the Premier League side to create four new soccer clinics in China, which will be available to 144 players over the age of 18. The Sky Blues will also provide BNN with a wide range of content for its Xinhua News app that will include pre-match manager interviews and press conferences, as well as weekly news bulletin videos, training footage and news articles. 

”Manchester City is delighted to grow its partnership with BNN,” said Damian Willoughby, senior vice president of partnerships at City Football Group. “They share both our commitment to playing an active role in the development of football in China, and engaging with local fans in an innovative way.”

Darren Mercer, chief executive of BNN Technology, added: “I am delighted that we are expanding our relationship with Manchester City, one of Europe’s top clubs, to help BNN play a wider role in supporting China’s football ambitions while also delivering first class content to the Xinhua News app and gaining further high quality data to support our other sales channels. 

“City’s expertise and input will be hugely valuable as our Chinese operating partner NewNet builds a programme that will help to improve grassroots playing standards throughout China.”

Manchester City are able to boast an impressive eight million plus followers on the Chinese microblogging website Sina Weibo. The Pep Guardiola-managed team currently occupy fourth position in English soccer’s top flight. However, they look certain to end the season empty-handed following an away-goals loss to Monaco in the Uefa Champions League, a recent 2-1 loss to Arsenal in the FA Cup semi-final, and an almost unsurmountable 11-point gap to Premier League leaders Chelsea.  

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