LaLiga and Liga Portugal announce alliance
The collaboration will focus on improving the effectiveness of the leagues’ commercial activities and brand development. They will also share information on finances, institutional issues and training.
The MoU was signed by Javier Tebas, president of La Liga, and Pedro Proença, president of Liga Portugal.
La Liga will aid Liga Portugal in establishing a financial control programme that will guarantee financial transparency in Portuguese soccer. This is an initiative that has been overseen by La Liga in Spain since 2013.
At the end of the past financial year, La Liga announced that it had broken the €3 billion (US$3.5 billion) revenue barrier, which is a 15 per cent increase on the previous year.
Both parties will host workshops and conferences where they will share their respective knowledge in match-fixing, stadium security, administration, marketing, financial management, integrity and branding.
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