Dele Alli joins Kane and Ronaldo at CAA Sports
The sports agency will work with the Tottenham Hotspur midfielder’s manager, Harry Hickford, to ‘amplify and enhance the soccer star’s commercial portfolio globally’.
CAA Sports represents a number of high-profile players and coaches, and will provide marketing and consulting advice to Alli.
The American company also has partnerships with Alli’s teammate Harry Kane, Portuguese superstar Cristiano Ronaldo of Real Madrid, German outfit Bayern Munich’s James Rodriguez, and Manchester United manager José Mourinho, among others.
“I’m delighted to join CAA at this important time in my career,” said Alli. “I’m excited for the future working alongside them. It was clear from the start that this is a company that can help me maximise my potential off the field.”
“Dele is one of the most exciting players in the world presently, and we are thrilled to have the opportunity to work with him at this pivotal moment in his career, helping to accomplish his personal and professional goals,” added Matthew O’Donohoe, chief executive of CAA Sports.
Tottenham Hotspur are currently sixth in the Premier League in 2017/18, having failed to gain a win in their last three games. Spurs drew 1-1 away to Watford on 2nd December, and will face Cypriot outfit Apoel Nicosia in the Uefa Champions League on Wednesday.
Alli, who has scored 31 goals for Spurs and two for England’s national team, was 13th in SportsPro’s annual list of the world’s most marketable athletes in 2017.
The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.
Sign up today to receive our daily email.
With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.
Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.
Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.