Chelsea secure Rexona deal

2 October 2017 | Commercial & Sponsorship
Chelsea secure Rexona deal
English soccer champions Chelsea have announced a new partnership with Rexona.

Rexona has become the London-based team’s official personal care partner in Africa. The agreement expands the club’s existing partnership with Unilever, which already incorporates the company’s Sure brand in the UK. The two parties will collaborate to create grassroots soccer opportunities for youngsters across the continent.

Neither the length and financial terms of the deal were not disclosed. Speaking about the Rexona deal, Townsend said:

“We are delighted to welcome Rexona as our official personal care partner across Africa,” said Chris Townsend, Chelsea’s commercial director. “At Chelsea we pride ourselves on working with some of the world’s leading companies and so partnering with Africa’s number one-selling deodorant brand is very exciting for us.”

Mark Aschmann, regional marketing manager for Rexona Africa, added: “We are thrilled to announce our partnership with Chelsea FC in Africa. Football is the most loved sport in Africa and is a key passion point for our consumers. Through this partnership, Rexona wants to provide aspiring and talented footballers across Africa with the opportunity to shine and achieve their goals. Our aim is to develop football at grass root levels, giving African millennials the chance to change their lives.”

Chelsea slipped to fourth in the Premier League table following a 1-0 defeat at home to table-topping Manchester City on Saturday. They play their next fixture away to bottom side Crystal Palace on 14th October. 

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