CBF teams up with Synergy Football

CBF teams up with Synergy Football
The Brazilian Football Confederation (CBF), the governing body for soccer in Brazil, has entered a new partnership with Synergy Football.

The agency has been appointed in an advisory role to assist with the sale of media rights for the South American country’s national team games. The CBF is seeking to market the rights for the period covering November 2017 up until the 2022 Fifa World Cup in Qatar.

The agreement ends the CBF’s in-house approach to marketing its rights. The Globo media group previously held the rights to Brazil’s friendly games, but its deal expired at the end of 2016 and the two parties failed to negotiate a renewal.

The Seleção’s most recent fixtures against Argentina and Australia were awarded to public service broadcaster TV Brasil and free-to-air network TV Cultura. The games were also streamed across various social channels via the CBF TV platform.

Marco Polo Del Nero, president of the CBF, said: “CBF’s board of directors consulted with many specialist agencies, conducted an exhaustive interview and negotiation process, and opted for Synergy for its global experience and especially for its sales role in the Brazilian media, where it represented for a long time the main European championships, among them the Uefa Champions League. We are confident that this step will be significant for our national team and for Brazilian football.”

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