Bournemouth extend stadium naming rights deal

Bournemouth extend stadium naming rights deal
Top-tier English soccer side Bournemouth have renewed their stadium naming rights agreement with health insurance company Vitality for a further three seasons.

The extension will see the Premier League outfit’s home ground continue to formally be known as the Vitality Stadium until the summer of 2020.

The partnership, which first began in 2015, also covers the naming rights for three stands at the venue, including the Vitality Steve Fletcher, Vitality East Stand and Vitality Main Stand. The company will also retain its position as the headline sponsor of the AFC Bournemouth Community Sports Trust.

The collaboration will see the two parties work together to benefit supporters and the wider community through campaigns and competitions which will offer tickets to games, hospitality and other matchday packages.

“We’ve enjoyed a very successful partnership with Vitality so far,” said Rob Mitchell, Bournemouth’s commercial director. “They employ 400 people in the town and we both wanted to tie up the new contract as the partnership has been excellent for both parties. We’re delighted that Vitality will continue to be a huge part of our Premier League journey.”

Neville Koopowitz, chief executive of Vitality, added: “After two great seasons supporting AFC Bournemouth, we are delighted to be extending our partnership with them. We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports teams like AFC Bournemouth, to help share the Vitality message.”

Bournemouth are 15th in the Premier League following a 1-0 defeat to West Brom in their opening game of the season. The Cherries play their next fixture at home to Watford on 19th August.  

Related Articles

Share On


The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

SoccerExpert Signup

Sign up today to receive the newsletter.

Soccerex Reports

Soccerex 20 under 21

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.

Football Finance

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.



Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Would you like to see Soccerex's content opportunities? Click here