Borussia Dortmund secure Infor deal
The Bundesliga club will use the US-based company’s cloud software applications to assist with marketing and customer relationship management, business intelligence, asset management and finance.
In return, Infor will benefit from brand exposure on pitchside LED bands at the team’s Signal Iduna Park home ground and across their digital channels. Collaboration on hospitality events is also incorporated into the agreement.
The terms and financial details of the contract have not been disclosed. Lagardère Sports brokered the deal, which represents Infor’s first partnership within professional soccer. The company has long been an official supplier of Formula One’s Scuderia Ferrari, and is also a partner of the National Basketball League’s (NBA) Brooklyn Nets and Super Rugby’s Crusaders.
Carsten Cramer, Borussia Dortmund’s marketing manager, said: “Borussia Dortmund is an ambitious club, and our line-up in the background has to be perfect as well. Digitalisation plays an important role now and will continue to do so in the future. With Infor, we have found a globally renowned partner to achieve this task.”
Jörg Jung, managing director of Central and Eastern Europe for Infor, added: “Infor software is helping thousands of organisations across the world modernise for the digital age, and we are honoured to partner with such an iconic brand as Borussia Dortmund.”
Borussia Dortmund are top of the Bundesliga having won both of their opening games of the new season. They play their next fixture away to SC Freiburg on 9th September.
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