Bayern Munich go to Tsinghua University

24 April 2017 | Social Responsibility
Bayern Munich go to Tsinghua University
German soccer side Bayern Munich have agreed a strategic partnership with Tsinghua University Center for Development of Sports Industry (TUDSI), a Beijing higher-education institute that specialises in sport management courses.

Under the terms of the agreement, Bayern will help develop the curriculum, provide TUDSI with high-profile guest lecturers, and collaboratge on the joint examination of case studies and a variety of combined events. Rouven Kasper, who has been managing director of Bayern Munich Shanghai since its foundation in 2016, has also been appointed to the supervisory board of the university’s sports faculty.

“This partnership with the top university in China is both an honour and a commitment for FC Bayern,” said Jörg Wacker, Bayern Munich’s director of internationalisation and strategy. “FC Bayern enjoys an excellent reputation in China: as a football team, as a business but also as a partner with social responsibility. We’ll bring all of these elements into the development of the sports institute. Our work with Tsinghua University underlines our commitment to long-term and sustainable activity in China.”

Yang Bin, vice president of Tsinghua University, added: “FC Bayern München is one of the most successful football clubs in the world with a huge number of national and international titles. Together we will apply their experience in both theory and practice to further develop the sports industry in China and inspire it with modern ideas.”

Bayern Munich’s pre-season preparations will once again feature a summer tour of Asia this year. The Bundesliga champions will play English team Arsenal and Italian giants AC Milan in Chinese cities Shanghai and Shenzhen respectively, followed by two games in Singapore against Premier League leaders Chelsea and Italy’s Inter Milan.

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