South African soccer flying

24 March 2016 |
South African soccer flying
The South African Football Association (SAFA) has announced a five-year sponsorship deal with South African Airways (SAA).

The new partnership between the SAFA and South Africa’s national airline will, according to the SAFA chief executive Dennis Mumble, save the soccer federation between ZAR15 million (US$0.9 million) and ZAR25 million(US$1.6 million) annually.

Mumble added: “This is a partnership between two assets. We didn't want to go anywhere else. We wanted this opportunity.”

“This isn't the first time we've sponsored a sporting code,” Dudu Myeni, SAA chairman, said, “The timing is opportune for us, we've just come off another sponsorship with South African Rugby Union (SARU). Our contract with SARU ended in December 2015 and management began looking for a new deal. We don't sponsor in cash, it is value-in-kind. It's a five-year deal with Bafana Bafana only for now.”

The SAA is the national flag carrier and largest airline in South Africa and its headquarters are in Airways Park on the grounds of OR Tambo International Airport in Kempton Park, Gauteng.

South Africa are ranked 57th in the Fifa world rankings. Their main sponsor is South African beer Castle Lager.

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