Le Eco acquires Fifa World Cup TV rights in Hong Kong
LeTV's transformation into Le Eco is part of its global rebranding as it attempts to break out of its home market in China and reflect its wider focus away from the television market, though the new name has not changed its strategy.
The new soccer rights in Hong Kong complement the English Premier League rights package it picked up for US$400 million last year. The financial details of its new deal were not disclosed.
As with its Premier League deal, it is expected that Le Eco will sublicense at least some of the games back to Hong Kong-based broadcaster PCCW, the previous rights holder of Fifa matches in the country. Le Eco will continue to air content via its own over-the-top services available through its web portal, smart TVs and smartphones.
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