Konami announces Liverpool partnership

Konami announces Liverpool partnership
Video game developer Konami, the team behind the popular Pro Evolution Soccer (PES) series of games, has announced a new partnership with Premier League soccer giants Liverpool FC.

The agreement sees Konami become an official global partner of the English club.

According to the company's senior director of brand and business development, Jonas Lygard, the deal gives Konami "unrivalled access" to Liverpool's players and facilities, including their famous Anfield stadium.

Konami will work with Liverpool "to ensure their players are brought to life in our products, and will also work together in future promotional partnerships as well," said Lygard.

As well as accurate representations of Liverpool players, kits and facilities, Liverpool's team anthem, ‘You'll Never Walk Alone’, will also feature in the upcoming PES 17 game.

Billy Hogan, chief commercial officer at Liverpool, said: “We are delighted to be partnering with Konami, whose attention to detail will make sure that Liverpool FC is well represented and will help us to continue to engage with our fans in new and exciting ways."

The news comes after Liverpool's Merseyside rivals Everton signed a deal with Sports Interactive, the makers of the Football Manager series of video games.

Liverpool started the new Premier League season strongly, recording a 4-3 victory over Arsenal on the opening day.

Related Articles

Share On


The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

SoccerExpert Signup

Sign up today to receive the newsletter.

Soccerex Reports

Soccerex 20 under 21

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.

Football Finance

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.



Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Would you like to see Soccerex's content opportunities? Click here