Chelsea score with betting partner

Chelsea score with betting partner
Bookmaker William Hill has signed a three-year deal with Premier League club Chelsea to become its new official betting partner.

As well as offering odds through its website and smartphone apps, William Hill will also host Chelsea’s match day betting service at the south-west London club’s home ground, Stamford Bridge. 

Furthermore, the UK bookmaker will have extensive pitch side advertising at Stamford Bridge. 

The financial terms of the deal were not released. 

“‘We are very happy to be working alongside William Hill for the next three years,” said Chelsea’s managing director Christian Purslow. “They are one of the most recognised and trusted brands in the betting industry and it’s great to have another blue chip company on our list of partners. We are sure Chelsea fans around the world will be able to benefit from their exciting and exclusive offers.”

The deal  with Chelsea is the third football deal that William Hill has signed this week, after agreeing partnerships with Everton and Tottenham Hotspur, two of Chelsea’s Premier League rivals.

Under new manager Antonio Conte, Chelsea are hoping to bounce back after a disappointing 2015/16 saw them mount the worst title defence in the Premier League, finishing in ninth place.

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