Arsenal raises a glass to a new partnership

Arsenal raises a glass to a new partnership
Chilean winemaker Vina Santa Rita has signed a three-year partnership with English Premier League side Arsenal.

As part of the deal, the vineyard’s most popular wine, Vino 120, will be served at the Emirates Stadium on match days.

The Buin-based company plan to host a number of events with the North London club and create advertising campaigns with first-team players.

“We’re delighted to form a partnership with a club as prestigious as Arsenal,” Santa Rita’s executive vice chairman Baltazar Sánchez, said. “This not only opens up new possibilities for the Chilean wine industry, but also provides a platform from which we can reach all corners of the globe with our Santa Rita wines 

“At Santa Rita, we are committed to continuing our viticulture traditions in a sustainable manner, so that future generations can continue to enjoy our natural resources in harmony with the community.”

The Santa Rita 120 is one of Chile’s best-selling wine brands, with annual sales of 6.5 million cases and a global presence in more than 80 countries.

Arsenal finished second in the 2015/16 Premier League, ten points behind champions Leicester City.  

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