Arsenal raises a glass to a new partnership
As part of the deal, the vineyard’s most popular wine, Vino 120, will be served at the Emirates Stadium on match days.
The Buin-based company plan to host a number of events with the North London club and create advertising campaigns with first-team players.
“We’re delighted to form a partnership with a club as prestigious as Arsenal,” Santa Rita’s executive vice chairman Baltazar Sánchez, said. “This not only opens up new possibilities for the Chilean wine industry, but also provides a platform from which we can reach all corners of the globe with our Santa Rita wines
“At Santa Rita, we are committed to continuing our viticulture traditions in a sustainable manner, so that future generations can continue to enjoy our natural resources in harmony with the community.”
The Santa Rita 120 is one of Chile’s best-selling wine brands, with annual sales of 6.5 million cases and a global presence in more than 80 countries.
Arsenal finished second in the 2015/16 Premier League, ten points behind champions Leicester City.
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