Arsenal partner with 12Bet
The partnership will provide the online bookmaker with LED perimeter board exposure at all domestic fixtures played at Arsenal’s home ground, the Emirates Stadium. The company will also receive access to first-team players to create content, as well as other promotional assets.
“We are delighted to partner with 12Bet, a company that has a long history of working in football,” said Vinai Venkatesham, chief commercial officer of Arsenal. “We have a large and engaged fanbase in Asia and we look forward to working with 12Bet to further engage with Arsenal supporters in the region.”
12Bet spokesman Rory Anderson added: "Everyone at 12Bet is very excited about this partnership with Arsenal. A third of the club’s broadcast audience is based in Asia, and over the last two seasons Arsenal were featured in the most watched live Premier League matches which highlights the strength of their Asian presence.”
The 2015/16 Premier League runners-up Arsenal are currently eighth in English soccer’s top flight. However, there is a renewed optimism surrounding the north-London club after veteran manager Arsene Wenger spent a club-record UK£93 million (US$124 million) on five players in the summer transfer window: German international Shkodran Mustafi, Spanish striker Lucas Pérez, Swiss midfielder Granit Xhaka, and youngsters Takuma Asano and Rob Holding.
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