Standard Liege swap Joma for Kappa

5 March 2015 | Clubs & Rightsholders
Standard Liege swap Joma for Kappa
Belgian side Standard Liege have signed a three-year kit deal with Kappa.

The Italian brand replaces its Spanish counterpart Joma, which has supplied the Jupiler Pro League outfit for the past four seasons. The new deal begins from the start of next season.

As part of the agreement United Brands, the Kappa licensee in Belgium, will open a third club store in Liege, while a new online shop will also be launched.

Standard Liege join the likes of Borussia Mönchengladbach, VFL Wolfsburg, Torino FC and SC Bastia in signing with Kappa.

Bob Claes, the club’s commercial director, talked up the shared values between the two parties, saying that “the DNA of each of the two brands is in perfect harmony with each other”.

Financial terms of the deal are not available.

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