SAFA snubs SABC, extends Siyaya TV deal

18 June 2015 | Commercial & Sponsorship
The South African Football Association (SAFA) has extended its lucrative media rights agreement with Siyaya TV.

The newly launched pay-TV operator will continue to hold the rights to all South African national team games, including those played by the country’s senior men’s team, Bafana Bafana, and women’s squad, Banyana Banyana, for the next ten years.

Siyaya also retains the rights to all SAFA-sanctioned competitions such as the ABC Motsepe League and Sasol Women’s League, plus the national association’s own television offering, SAFA TV.

SAFA originally signed with Siyaya last August in a six-year deal reportedly worth R1 billion (US$82 million), despite the fact the new network is not due to launch until this October.

SAFA's contract with the South African Broadcasting Corporation (SABC) expired in April, although last month the public broadcaster claimed to have agreed a new two-and-a-half-year deal to show matches involving the South African men’s, women’s, and junior teams.

A statement on SAFA’s website reads: ‘Safa and Siyaya would like to confirm that they have been meeting regularly in an effort to strengthen the relationship and build on the partnership that was concluded more than a year ago.

‘Following the conclusion of the first year, both parties wish to report that the partnership remains solid and is further strengthened by the ongoing collaborations to enhance it regularly for the benefit of both parties and their brands.

‘To this end, Safa and Siyaya are proud to announce an extension of the original agreement that will now run for a total of 10 years.’

Commenting on the deal, SAFA chief executive Dennis Mumble said: “We value the commitment and support from Siyaya over the past year and we look forward to the innovations that Siyaya brings to the table in making the beautiful game accessible to the Rainbow Nation – as we together journey onwards.”

Siyaya chair Dr Vuyo Mahlati added: “As a game changer, the extension affords Siyaya TV the space to advance the offering with digitalised innovation and partnerships that benefit the customer. For us football is always about people, access, quality and affordability.”

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