Manchester United launch world-first casino app
The 20-time English champions will work in partnership with betting partner Bwin to develop the mobile app, which will be set in a 3D casino version of Old Trafford. The likenesses and voices of Manchester United players will feature.
"Since Manchester United launched its relationship with Bwin in 2012, we have been impressed by their commitment to setting the standard in their industry and providing dynamic and innovative user experiences, as is clearly demonstrated in the Bwin Manchester United casino," said Manchester United group managing director Richard Arnold.
"The launch of the app is an important milestone in our partnership, and is yet another exciting platform to bring the club closer to its fans."
The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.
Sign up today to receive the newsletter.
With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.
Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.
Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.