LeTV Sports beats PCCW to Premier League rights in Hong Kong
Previous rights holder PCCW paid US$200 million for its package two years ago and, with that deal set to expire next summer, LeTV have swooped to expand their burgeoning portfolio of premium sports properties. The increase in the price demonstrates both the inflated value of the Premier League in recent years, and LeTV's determination to bolster its holdings.
The move is LeTV's first rights deal outside its home territory of China, where it has demonstrated its ambition in recent months by picking up a series of packages including Uefa's Champions League and Europa League, Italy’s Serie A and France’s Ligue 1.
The rights will transfer over to LeTV from the start of the 2016/17 season, with the three-year deal taking them through to the end of the 2018/19 campaign.
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