Championship Reading sign 888sport deal
The online bookmaker will put its name to the South Stand at the Championship side's Madejski Stadium home. Financial terms were not released.
Last week, Reading owner Lady Sasima Srivikorn confirmed that the club were in talks with potential partners over the sale of naming rights to the 24,161-capacity venue, which was named after co-chairman John Madejski when it opened in 1998.
"We are very proud to be announcing our stand sponsorship deal with Reading FC, who have both a fantastic history and a truly great support base," said 888.com senior vice president Itai Pazner.
"With our footprint already established in the UK betting market, this deal for 888sport.com allows us to further engage with our target audience via the turnstiles and through ongoing TV coverage.”
Reading are currently ninth in England's second tier with six games played in the 2015/16 season.
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