CBF sign 30-year deal with Ultrafarma
The deal begins with immediate effect and runs all the way until the 2044-45 season, although it will be revised every five years.
Over the 30-year period, Ultrafarma will have their branding featured heavily on the CBF's materials, and will be able to engage in customer-facing activations. Ultrafarma's financial commitment was not announced.
Ultrafarma's president and founder, Sidney Oliveira, said:“The company is associating its image with this symbol of achievement, victory and leadership that is the Brazil national team.”
CBF president Marco Polo Del Nero added: “The national team is the most successful in sports history. One year after the most difficult time for the team, we have this example of a reliable partner in Ultrafarma – an acknowledgment of our administration.”
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