Bridgestone succeeds Santander as Copa Libertadores title sponsor

5 December 2012 |
The South American Football Confederation (CONMEBOL) has announced a five-year deal that will see Bridgestone become the new title sponsor of the Copa Libertadores.

The Japanese tyre giant will sponsor South American football’s leading club competition from 2013 to 2017, succeeding Santander in the role. The financial services company will revert to being a general sponsor of the Copa Libertadores. Although financial details of the deal were not revealed, CONMEBOL said the new contract is worth double that of its previous arrangement. Bridgestone becomes the third title sponsor of the Copa Libertadores following Santander (2008-12) and Toyota (1997-2007).

CONMEBOL president Nicolas Leoz said: “This is a stamp on the career of one of the most recognised symbols in the history of South American football, which represents the dreams of millions of people and has an identity that is of great spiritual and cultural magnitude. I wish to express my gratitude to the authorities of Bridgestone for joining in the journey of this great competition.”

Matías Borges, director of Bridgestone’s sales and marketing division in Latin America, added: “For Bridgestone it is very important to share the passions that move the public. This is why the company has seen in football an activity that can promote confidence and the pride we feel, while also encouraging team participation and cooperation to achieve a common purpose, values that are essential for us.”

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