Panasonic links up with UAE Football Association

26 July 2011 |

The United Arab Emirates Football Association (UAE FA) has bolstered its commercial portfolio by striking a three-year partnership with Panasonic Middle East.

The agreement sees Panasonic become the official electronics partner of the UAE FA. The Japanese manufacturer’s logo will be placed on the jerseys of all UAE national teams, while it will also have branding rights in the stadia for all home matches.

“At Panasonic we are always investing in our future and through this partnership we want to help the UAE FA develop and nurture champions of the future,” said Kamran Khan, deputy managing director of Panasonic Middle East and Africa. “Football in the UAE is hugely popular and the UAE national teams have been performing consistently at international levels.”

Saeed Abdul Ghaffar Hussain, vice-president of UAE FA, added: “Panasonic will play an important role in the promotion of UAE football on a global stage. We are confident that the partnership between the two organisations in the pursuit of excellence will bring rewarding benefits to our youth.”