Florentino Pérez and Daniel Salvadori signed an agreement which sees the US company become the club's health nutrition sponsor and a global partner of the Real Madrid Foundation.
Borussia Dortmund striker Erling Haaland has overtaken PSG’s Kylian Mbappé as the most valuable player in the world with a market value of €144 million, according to new analysis by the KPMG Football Benchmark.
PEAK6 Investments, the US finance and technology firm, has acquired a minority share in Fosun Sports, the holding entity that operates Wolverhampton Wanderers and its associated brands and businesses.
Klefer, the leading Brazilian sports marketing agency and owner of the commercial rights of the Copa Intelbras do Brasil, has today reached agreement with OneFootball to stream live matches and on-demand highlight clips from the competition for the 2021 and 2022 seasons.
LaLiga Grassroots will take LaLiga's sports and academic methodology to a new level in order to further strive for sporting excellence in bringing through young players and training coaches both nationally and internationally.
Spanish media group Mediaset has acquired a further package of rights to French Ligue 1 matches featuring Paris Saint-Germain, following its broadcast of Lionel Messi’s debut for the club earlier this season.
Newcastle United legend David Ginola has spoken of the importance of CPR and defibrillators at football grounds after a medical incident in the East Stand during the Magpies game against Tottenham Hotspur.
The game was postponed for around half-an-hour as a Newcastle fan required emergency medical attention at the request of Tottenham players Sergio Reguillon and Eric Dier. The fan was later reported as being in a stable condition.
Moovit will help improve the fan experience by enabling them arrive to matches in and around Turkey with greater convenience and ease. The Club will also invite fans to reduce their carbon footprint and be environmentally conscious by encouraging using public transport solutions rather than individual car use.
Youri Djorkaeff, the CEO of the FIFA foundation spoke at the launch of the ‘Gigaton Challenge’ in Sao Paulo, Brazil. The challenge, launched by UPL Ltd, aims to reduce atmospheric carbon dioxide emissions by 2040 . The partnership was formed through a Memorandum of Understanding, signed between the FIFA Foundation and UPL, in August 2020.
Utilita Kids and Girls Cup will consist of local activations on a national scale. All 72 EFL Clubs will establish a Kids Cup school team and Girls Cup school team to represent them in each competition, with over 22,000 schoolchildren set to be involved throughout the season.
The Grand Finals are set to take place at Wembley Stadium ahead of the Papa John’s Trophy Final and EFL Play-Off Finals. The launch saw 14 under 11 boys and under 13 girls take part in a mixed training session of drills, warm-ups and games with Jack Wilshere and Karen Carney
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