Inter Miami agrees primary jersey sponsorship deal with leading Crypto Firm XBTO
16 Sep 2021
Inter Miami CF and XBTO, a prominent, global cryptofinance firm, have announced a new multi-year partnership deal making them the first primary shirt sponsor for one of the MLS' newest teams.
16 Sep 2021
Socios.com partners with LaLiga to become global fan engagement partner
LaLiga is the first major football league to partner with Socios.com, the leading provider of blockchain solutions for the sports industry and official partner to 60+ global leading sport brands worldwide.
ELECTRONIC ARTS AND LEGA SERIE A ANNOUNCE NEW EXCLUSIVE PARTNERSHIP
14 Sep 2021
Lega Serie A Names EA SPORTS Official Partner and Licensee
Supercoppa Italiana Renamed EA SPORTS Supercup from season 2022/23. EA SPORTS Becomes Home of eSerie A TIM Competition
14 Sep 2021
LaLiga presents ElClasico's new brand identity
14 Sep 2021
The world’s most iconic club match will now have its own logo and visual identity. Rivalry, strength, passion, technology, innovation, dynamism, entertainment and globality are among this new image's main attributes.
14 Sep 2021
Ajax's 'Bob Marley' kit ordered to be changed by UEFA
13 Sep 2021
The Dutch giants wore the special kit for the first time on Saturday, however the European governing body has ruled it had illegal imagery.
13 Sep 2021
DFL and AWS to Debut Two New Bundesliga Match Facts for the 2021-22 Season
13 Sep 2021
Shot Efficiency and Passing Profile bring the total number of advanced statistics to eight, using AWS machine learning and analytics to give fans deeper insights into the action on the pitch.
13 Sep 2021
Date set for Everton Fan Token offering
13 Sep 2021
Everton have now set the date for their Fan Token Offering. The launch has been set for midday (BST) on Wednesday 15 September.
Season Ticket, Hospitality and Official Members can all redeem a free $EFC Fan Token. The highly-anticipated collectable $EFC digital tokens will be priced at £2 each and available on Socios.com app. $EFC Fan Token allows supporters the chance to vote in exclusive polls and take part in money-can’t-buy fan experiences!
13 Sep 2021
China Sports Business Weekly: A theatre of pop-up dreams
10 Sep 2021
NHL’s stars to feature at Beijing 2022, Man Utd deliver stadium experience in Shanghai, China Media Group keeps hold of Olympics rights, MLB produces season 2 of educational animation show, Asian Youth Games fall foul to COVID, Wolves esports enter professional China league, and Weibo clamps down on celebrity fandom.
In this week’s From The Top, Amanda Wight, Director of International Strategic Development at the United States Tennis Association, spoke to us about being the first Grand Slam to produce a daily live stream show specifically for China.
10 Sep 2021
LaLiga partners with Sorare to enter the world of NFTs
9 Sep 2021
LaLiga is the first of the top 5 world football leagues to sign a major NFT partnership. It will allow LaLiga to expand the Clubs’ international brands by reaching new fans and creating a new revenue stream.
9 Sep 2021
Sokin joins Arsenal as Official Partner
9 Sep 2021
Arsenal has announced a new partnership with Sokin, the next generation global payments provider, as its Official Money Transfer Partner.
9 Sep 2021
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