Premier League Managing Director Richard Masters and Jon Woods, General Manager of Coca-Cola Great Britain, discuss what represents a landmark deal for both English soccer’s top flight and the soft drink giant.
Evaluation highlights human rights action, transport links and hotels among concerns.
Bavaria becomes first ever sleeve sponsor of English soccer club.
Early end to 1966 Entertainment deal expected to provide greater commercial revenue.
Premium streaming service will launch next year in Mexico and Central America.
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