Hello Industry Friends, here are the very latest news and insights from the past week in China. It’s not been quiet.
📰 Headlines: NHL rolls out Street Hockey in Hebei, NBA brings on Kuaishou as short video partner, China releases fitness upgrade, NBA Cares for Yunnan, Boston Celtics get taken down, and Tencent is China’s most valuable brand.
🗣️ In this week’s From The Top, Mark Black, Vice President, International Operations at the NHL, speaks about the original concept of NHL Street Hockey, why it’s such an important program for China, how it is being implemented across China, the end goal for NHL Street Hockey, and how NHL Street Hockey is playing a role in supporting China’s fitness goals.
Nine European leagues have secured a “landmark” three-year global broadcast deal with Eleven Sports and OneFootball that promises greater exposure and monetisation opportunities in international markets.
The United Arab Emirates is to stage this season’s Fifa Club World Cup in early 2022 after Japan withdrew as host due to the Covid-19 pandemic.
The Korean mobile accessories brand will offer its LaLiga-licensed products in the country. Products will be available on the Slash B Slash website and on the main e-commerce websites across the country.
Dortmund become the first Bundesliga team to benefit from our AI-powered platform and the agreement means we are now supporting football clubs in 13 different leagues around the world.
Bologna FC, one of the founding members of Serie A, is the fifth club from Italy’s top flight football league to join Socios.com. The launch date for Bologna’s $BFC will be revealed shortly.
The start of the new football season has seen Kappture deploy over 200 fixed Eco-friendly EPOS terminals to provide a new Hospitality solution for both the Kiosk and Hospitality areas at Celtic Park.
Two-time Super Bowl Champion and three-time Pro Bowl Safety Malcolm Jenkins reveals his minority investment in Burnley FC.
The Yerry Mina Foundation has launched an International initiative that will protect 5,000 homes in Gauchene, Colombia for three months from dangerous insect-borne diseases. The public and private sector partnership sees football club, fan action group and leading insecticide company join forces with British Embassy and Red Cross to protect vulnerable residents
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