Furniture and household appliances retailer Conforama has been awarded the naming rights for France's top professional club soccer division, which will be known as Ligue 1 Conforama from the start of the 2017/18 season.
El Clásico, the highlight of the Spanish soccer calendar contested by old rivals FC Barcelona and Real Madrid, generates over US$42.5 million in value for sponsors, according to a recent report from Nielsen Sports.
Dutch soccer giants Ajax have unveiled workplace specialist PCI Nederland as their latest official supplier.
In this video, Adolfo Barra Negro, Managing Director Sales and Marketing at LaLiga discusses overcoming financial problems, bringing together broadcasting TV rights and LaLiga's new distribution model.
Stuttgart-headquartered multinational automotive corporation Daimler, which owns Mercedes-Benz, has confirmed that it is set to become the designated 'anchor investor' in German soccer side VfB Stuttgart.
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