Headlines: China labelled world class for winter sports, CSM lands three platforms for Copa América, Hisense enters the octagon with UFC, India drops Li-Ning for Tokyo, Juventus partners with Skyworth, and Hyperice helps the LPL recover. From the Top: We spoke with Angela Sun, Head of LFP China about the league’s growth in the country, the importance of PSG, differentiating from the other big European leagues, and working with PP Sports.
The AFF Suzuki Cup 2020 has forged an exciting new partnership with the world’s biggest football content and media business Footballco, where its flagship digital platform Goal will come on board as the Official Football Website Partner of the tournament.
Pixellot, the world’s leading provider of AI-Automated™ sports video and analytics solutions, and LIGR – an innovative cloud-based live graphics platform for sports, announced today an integrated solution for live broadcasting and streaming. The new automated solution will provide a new level of graphic visualizations which includes engaging live stats and promotional graphics.
Macron CEO Gianluca Pavanello was making his regular visit to the company’s lone Canadian retail store back in 2018 when a partnership opportunity with a newly formed national soccer league came to his attention.
TikTok has partnered with COPA90 as the lead content partner to bring fan-first football content to its communities, as it looks to cement its position as the home of fandom for football culture.
The FA Board has nominated Debbie Hewitt MBE to become the new Chair of The Football Association, with effect from January 2022.
China’s World Cup qualifiers move, a crackdown on running, MLB springs in 5 cities, breakdancing breaks the mold, VSPN raises again, a badminton trio inducted, and a report on China’s burgeoning gaming industry.
Global Sports brand PUMA is proud to announce an exciting new partnership to become the Official Match Ball Supplier of the EFL. The long-term agreement with the EFL will commence from the start of the 2021/22 season and will see PUMA produce the official match ball for all EFL competitions, including the Sky Bet Championship, League One, League Two, Carabao Cup and Papa John’s Trophy.
LaLiga North America, a joint venture split 50/50 between LaLiga and Relevent Sports Group, will expand its operations to include Mexico as part of the territories that it manages with the aim of driving growth and increasing LaLiga and its clubs’ brand presence in North America.
The 2020/2021 DFB-Pokal champion Borussia Dortmund (BVB) and the World Freestyle Football Association (WFFA) announce the launch of the inaugural BVB Global Freestyle Challenge on June 1, 2021. Powered by Evonik, this collaboration aims at bridging the football and freestyle worlds, and further raising awareness of the freestyle football art form.
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