This week: the Chinese Super League finally gets green light to start, DDMC Fortis rebrands as Football Marketing Asia, BMG donates 1000 jerseys to schools, BVB extends player card company partnership, Riot Games announce Shanghai APAC HQ, plus the best dragon boat creatives & Top 10 Serie A Football Clubs on Weibo. In this week’s From The Top, we spoke with Martin Thiess, General Manager China at Borussia Mönchengladbach, about recent CSR projects, community building, working with a Chinese football legend, and the importance of goodwill in the current climate.
A wait of 100 days is enough for any party, no matter what the wait is for and when you consider that the Premier League had to take a hiatus of this length, the clamour for its return was nothing short of outstanding. A return that at the start of June, saw the English game move into a phase of new normality and although the competition may be slightly different to what we’re already used to, its return has been an overwhelmingly positive one.
With FIFA awarding the hosting rights of the 2023 Women’s World Cup to both Australia and New Zealand, it shows the game is embarking on a new frontier and one that sees the first ever cross-confederation staging of a major tournament. Usually co-hosts are consigned to the same confederation and previous examples such as Euro 2000 or the 2002 World Cup have shown that although there may be some headaches in the planning phase, the tournaments themselves have been a huge success.
While although several European leagues have managed to return to the playing field and attempt to play out the rest of this current season, the picture has been slightly different in other corners of the globe. None more so, than in Brazil and with a death toll that has currently claimed no fewer than 55,000 people at present, the grip that COVID-19 has on the country, is one that has put footballing action on the backburner.
DataPOWA Ltd has today released a list of the Serie A teams as ranked by POWA index score during the global lockdown. Analysis of multiple datasets across digital platforms such as Twitter, Facebook, Instagram, TikTok, YouTube, Google, Bing & Baidu reveal which teams are leveraging digital and mobile most effectively during the unprecedented pause in sport.
Xavi has revealed his staff are preparing "a lot" to coach Barcelona as the Camp Nou great eyes a return. The current Al-Sadd boss was linked with the Barca vacancy earlier this year when the Liga champions sacked Ernesto Valverde, before they turned to Quique Setien in January, according to Goal.
According to figures from consultants Nielsen Sports, LaLiga Santander's international audience increased on the first matchday of the competition following the forced hiatus. Across Africa, viewing figures rose by 73% while India saw an increase of 72%.
With the Bundesliga stealing a march on the other major European leagues and managing to get their restart plans underway quicker than everyone else, German’s top division subsequently garnered increased media attention. Attention, that for a few weeks was almost unrivalled and with competitions around the world lying dormant, the likes of Bayern Munich and Borussia Dortmund were being beamed to a much greater global audience.
While although the early curtailment of Ligue 1 has been mired in controversy and the fallout from the decision, is one that has the potential to drag on for a while, there is reason for collective cheer within the French footballing community. That is because with their Government announcing that from July 11th up to 5,000 supporters can be in attendance for sporting events, it offers the potential for audiences at both the French Cup and League Cup finals.
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