For SD Huesca, Cádiz CF and Elche CF, promotion to LaLiga Santander brings multiple opportunities. Global growth, international development and brand expansion are key to these clubs’ plans for the coming season.
After the play button was once again pressed on world football, much was made of how much home advantage would be afforded to clubs who play in empty stadiums and in terms of the German Bundesliga, there was something of a phenomenon taking place. To the untrained eye, it was a set of results that we had never seen before and with a litany of home teams failing to get over the line, it suggested that playing a fixture at your own ground was no longer a closer guarantee to victory.
While although there has only been a fleeting glimpse of international football this season, the ability to earn points in the FIFA/Coca-Cola rankings has still been made available and it is something that Belgium have taken full advantage of. Going into September’s UEFA Nations League fixtures, Roberto Martinez’s men occupied top spot and after victories against both Denmark and Iceland, it is a standing that has only been further solidified.
The Australian football landscape has been rather rocky as of late and with news emerging of salary cuts to international players, it seems as if the path to normality is going to be treacherous for a while yet. With revenues declining throughout the game in Australia, a change to the current collective bargaining agreement (CBA) was required for those who represent the country on both the male and female international stages.
Here’s what’s been making the headlines this week: Premier League returns to China on Tencent, Barcelona launches channel on iQiyi Sports, PP Sports confirms Bundesliga renegotiation, Juventus signs Raffles partnership, Migu sub-licenses LaLiga & Espanyol games, Jeremy Lin eyes NBA return, Douyin hits 600M daily active users. In this week’s From The Top, we spoke with Toni Claveria - Head of APAC at FC Barcelona, about the club’s new channel launch on iQiyi Sports, how they will leverage the channel on local platforms, and what opportunities this provides for current and potential partners and sponsors.
LaLiga recently worked with Spain’s Chamber of Commerce to help produce a new how-to guide for Spanish SMEs. A long-term focus on technology transformation has already seen many innovative projects appear within LaLiga and clubs.
Although Olympique Lyonnais may have only reached the Semi-finals of the Men’s UEFA Champions League, their female counterparts at the club went a stage further and not only did they appear in the final of this year’s Women’s competition, they also went on to a win. For the French feminine outfit, it only furthered their dominance in the competition and after beating VfL Wolfsburg in this year’s final, it was a fifth successive victory, while also making it number seven overall.
To say the Belgian football landscape has been tumultuous these past few months, would be something of an understatement and with last season going unfinished, the fallout from that decision was felt long into the summer. Just as in Scotland and France, there was a rather thorny issue regarding relegation and with Waasland-Beveren being offered an eventual courtroom reprieve, it meant that 16 would soon become 17 as far this season First Division A was concerned.
With the English football season now underway and the top four levels of the league setup kicking their first collective balls in anger, there is a sense of normality seeping back into the fabric of the game. However, there is one obvious thing that is still absent from kick-offs up and down the country and that is the roar of the crowd from the opening whistle, something that many felt would only be the case for the first month of the season.
The U.S. Department of Health and Human Services (HHS) is pleased to recognize the Sport Integrity Global Alliance (SIGA) as one of the first organizations to join the National Youth Sports Strategy (NYSS) Champions platform. HHS released the NYSS in September 2019 in response to Presidential Executive Order 13824, which called for a national strategy to increase youth sports participation.
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