AT&T has extended its sponsorship of several of North America’s preeminent soccer properties, including Major League Soccer (MLS), US Soccer and the Mexican soccer association (FMF).
Dedicated soccer website Goal.com has announced a deal with Sela Sport to cover the Arab Club Championship, the Union of Arab Football Associations’ (UAFA) annual continental club competition.
Italian soccer side Genoa have extended their commercial agreement with energy company Eviva for a further year.
BeIN Media Group has extended its rights deal in the Middle East and North Africa (MENA) region for Uefa’s European club soccer competitions for a further three years.
“As well as new players and newly found optimism amongst fans, the new season, just weeks away now, will bring new trends and new approaches as clubs look to maximise the digital channels available to them. The 2016/17 football season showed that clubs need to embrace social and digital media to stay relevant. Clubs that find the best way to exploit their rights will lead the market in reach, engagement and most importantly...revenue.
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