As the Vice President of Fan Engagement at Major League Soccer (MLS), Amanda Vandervort works closely with League and Club executives across the enterprise to help deliver a great fan experience and drive business success. In her previous role as Vice President of Social Media and CRM, she was responsible for the direct-to-fan marketing, social media and database management at MLS. She’s been a key part of the explosive growth across the league’s digital properties since 2010.
Amanda has served on the United Soccer Coaches Board of Directors since 2008, ascending to the Presidency in 2016. During this time, the Association hired the first female CEO in its 75-year history, delivered a multi-million dollar increase in the annual budget, restructured to become a strategic governing body with modern and updated bylaws, rebranded, and instituted tangible pathways to leadership for increased member involvement.