James Ruth

Soccer United Marketing

Senior Director, Properties
James Ruth leads marketing and commercial platform development for MLS, eMLS, and U.S. Soccer as part of SUM’s Properties Group. In this role, James and his team identify and create new platforms for each property. He also works across departments at SUM and MLS to provide centralized property leadership, insights, and resources, while implementing long-term commercial strategy.

In 2018, James worked with MLS and EA SPORTS stakeholders to launch eMLS, the League’s FIFA competitive gaming initiative. After its announcement in January, the property has gone on to complete several high-profile gaming events sitting at the cross-section of soccer and gaming culture.

Before joining MLS, James worked with IMG’s consulting division and the New York Cosmos during their 2013 relaunch. James received his MBA from Columbia University in 2014.