Esteve Calzada

Prime Time Sport

Prior to his role at Prime Time Sport, Calzada spent time at Barcelona as Chief Marketing and Communication officer. During his 5 year tenure, Calzada made a major contribution in the commercial transformation that bought the club a huge increase in revenue. He is now CEO of Prime Time Sport, which he founded in 2007 and aims to help clients maximise value around professional sport and sports related activities. Esteve is also author of the book ‘Show me The Money’, one of the few in football marketing.