Cinto Ajram, economist and graduate of several master degrees, is the director of Cruyff Consulting, the consulting department of the Johan Cruyff Institute specializing in marketing and sports sponsorship. He has more than 12 years experience in different multinationals, including FC Barcelona, Zúrich Seguros and Banco Sabadell.
As Director of Sponsorships of FC Barcelona, he led the department and the activations with more than 40 national and international sponsors, coordinating a team of people based in Hong Kong, New York and Barcelona. His most impressive activation, among many others, was of the greatest jersey sponsorship in the club’s history, Rakuten.
Cinto is also a professor of sports sponsorship and marketing of the main masters and postgraduate courses in Spain.