Rebecca Smith


Global Executive Director of Women's Game
Bex Smith first came to prominence as a World Cup and Olympic footballer representing New Zealand, and culminating her club career winning The Triple with VfL Wolfsburg as UEFA Champions League, German League and German Cup Winners up until her retirement from the game in 2013 (due to knee injury).
During her time as a professional footballer she earned her degrees in Economics, Spanish, an MBA and Masters in Psychology. Since then she has worked for FIFA as Manager of Women's Competitions and Strategic Planning, as a freelance sports consultant, as an Executive Producer, and she is now Executive Director of Women's Game for COPA90, the world's largest independent football media business. At COPA90, Bex oversees the commercial, editorial and marketing delivery of a business-wide initiative to normalize women's football.