Marzena joined The FA in April 2017, to deliver integrated marketing and commercial support to the women’s game across the whole organisation. This involves leading and co-ordinating a cross-functional team on all aspects of the women’s game across marketing, commercial, digital and communications.
Since starting, Marzena has been focused on the commercial and marketing pillars within the Gameplan for Growth strategy of doubling participation and fans by 2021. A Lionesses campaign ahead the 2017 European championships, followed by a successful English bid in 2018 for the UEFA Women’s Euro 2021 Championships set the bar for commercial investments from 7 partners in 12 months in the women’s game, including a landmark multi million pound investment from Barclays.
Prior to The FA, Marzena was managing director of her own consultancy, b-focused ltd, specialising in sports marketing, sponsorship and event management. Clients included Team GB, Youth Sport Trust, British Rowing and Panasonic, among others. She led the management and co-ordination of largescale events such as the Team GB FanZones 2016, Birmingham Rugby World Cup Fan Zone 2015, the London 2012 Live Sites Network, 2008 Visa Handover in The Mall, London and 2004 Olympic Torch Relay, London.
From 1996-2006 Marzena was the inaugural Director of Marketing at the British Olympic Association (BOA) where she built and managed the BOA’s first commercial and marketing department. During her time at the BOA, she was also the architect of the Team GB brand.