In this special presentation COPA90’s Chief Business Officer, James Kirkham will take you through some of the key findings from “The Modern Fan Report 2.0”, the 2nd edition of the football media brand’s ground-breaking fan survey. James will be outlining what the report says about the behavioural characteristics of the modern fan and what this insight means to brands to looking to engage them.
Suggested for: Clubs & Rightsholders, Commercial & Sponsorship, Broadcasting & New Media
Confirmed Speaker
James Kirkham is Chief Business Officer of COPA90, the definitive youth media brand for football. COPA90 has built a vast audience of young fans, with over 650 million monthly views across all platforms. Fast Company recently voted COPA90 amongst the World’s Most Innovative Sports Companies for putting fans at the centre of global football culture.
During James’ time at COPA90 business has gone from strength to strength, posting 50 per cent year on year revenue growth, and winning key business from advertisers, being appointed football agency of record for Budweiser and PepsiCo, while growing strategic, content and media partnerships with Uber, Puma and Manchester City.
COPA90 built a record breaking following at the 20108 FIFA World Cup in Russia, with three quarters of a billion views. It has since attracted some of the biggest and brightest new names in sports media, including Rebecca Smith, Global Executive Director of the Women’s Game and the former captain of New Zealand.
One of the world’s foremost media industry figures and speakers, on topics ranging from football’s power to unite and change society, to the future of technology, James provided an authoritative voice on events at the FIFA World Cup in Russia through his interviews with Al Jazeera, CNN, and Sky News.
