The Digitalization of LaLiga Clubs
Soccerex Europe 2019
The Academy | 6 September 2019 | 11:45 AM - 12:15 PM
In this special session LaLiga will showcase how, through working with mobile technology experts Yinzcam, they have they have promoted the digitalization of their member clubs via the creation of personalised official mobile applications that bring them closer to their fans.
Speakers
Daniel Vicente is under the Digital Strategy Direction of LaLiga, and in charge of the Mobile and Gaming Area. His work focuses on creating digital products, eSports and digital business development.
Inside LaLiga, he has been working also in the Marketing department for the New Business Area focused on coordinating social media, mobile apps and websites.
Since he finished his studies of Sports Organizations at University, he has been always linked to design, events, research and marketing activities.
Priya is the CEO and Founder of YinzCam, an American company that has worked with 180+ professional teams and leagues for 10 years to design and build their mobile apps, including the La Liga league app, 21 La Liga clubs in Spain, Wolverhampton FC in the U.K., New Zealand Rugby (the All Blacks), 24 NFL clubs in the USA, 22 NBA teams in the USA, 18 AFL clubs in Australia, Madison Square Garden, New Zealand Cricket, the National Rugby League (Australia), and more. She has a Ph.D. in electrical and computer engineering, and is also a Professor of Computer Engineering at Carnegie Mellon University in the USA.
