Stadia Focus; Athletic Club de Bilbao
Soccerex Europe 2019
The Academy | 5 September 2019 | 3:20 PM - 3:55 PM
Stadia today are hi-tech entertainment venues where the latest innovations in design and technology are being used to provide the optimum experience for fans both in the stands and around the facilities. But what are the key components of a modern stadia and how are they best combined to meet the needs of fans? At Soccerex Europe, Athletic Club de Bilbao will speak on the work carried out at the San Mamés Stadium to ensure that they are maximising on fan experience, including the recently installed ‘rail stand’ infrastructure which made them the first LaLiga Club to introduce safe standing.
Suggested for: Stadia & Major Events
Confirmed Speaker
Borja Gonzalez Bilbao is the Stadium Business Manager at Athletic Club, established in 1898 and owned by members ever since and one of the founding Clubs of La Liga with the peculiarity of being always competing just with Basque players. After 100 years, Athletic Club has left its old stadium, San Mames, and moved to a new one, built in the same place of the old one.
Experienced in marketing and business development, Borja Gonzalez Bilbao works since 2014 on developing the business of San Mames, managing ticketing, food and beverage, hospitality, museum, restaurants, events… Everything that can enlarge the fan experience and increase the incomings.
San Mames has hosted events as “European Rugby Champions Cup Final 2018” or “MTV European Music Awards” and has been awarded as the best sports building in the world in 2015 .
