Fan Engagement: Online V Offline
Soccerex Europe 2019
The Academy | 5 September 2019 | 4:15 PM - 5:00 PM
As top clubs from across Europe face pressure to grow their international fanbase, this has lead many to prioritise their digital channels when engaging with fans. This panel will delve into how this impacts on the more traditional offline methods adopted, such as pre-season tours and international academies, and how digital activity can supplement physical activity (and vice versa). Featuring a variety of senior rights holder representatives, this discussion will also look at recent new and innovative campaigns that our panellists have been directly involved with, as well as reviewing how online and offline activity can compliment each other on matchdays.
Suggested for: Clubs & Rightsholders, Commercial & Sponsorship, Broadcasting & New Media
Speakers
Gonçalo Azevedo Ferreira worked twelve years at SIC, Portugal’s leading tv station. He started as an intern, in 2007. In the same year he was nominated main editorial producer of two sports programs of SIC: ‘O Dia Seguinte´ and ’Tempo Extra. In 2009 he started working as a sports reporter of the tv station. In parallel, in 2009, Gonçalo started to colaborate with Eurosport. In 2017 he was promoted to sports news anchor in SIC. In the beginning of July 2019 he was appointed director of SCB Next.
Digital Transformation, Technology, Innovation and VCF Media Director. With a background in Global Finance Industry and Strategy & Organizational Design consultancy, Keishi helps bring organizations up to speed for the Digital Era.
Felipe Gomes is currently the Head of sponsorship and activation at NOS, one of Portugal’s national cable operators. He is responsible for leading and managing the company’s brand sponsorships and activations including Liga NOS and its top clubs. Felipe is an experienced marketing and sponsorship professional with over 12 years’ experience in the business, having previously worked with Central de Cervejas, which is part of the Heineken group.
As Head of Digital Russell's role is to manage and commercialise all of the Digital Rights held by the EFL. The single biggest element of this is iFollow - The EFL's OTT service - which Live Streams over 1500 games per season to fans around the globe.
As global editor-in-chief for Goal, Perform Media’s largest football media outlet, James Dickens oversees the creation of a variety of content using that targets Goal’s global audience of football fans, with a focus on the biggest players, teams and competitions. Being responsible for the world’s biggest digital football destination and overseeing Goal's extensive correspondent network, Dickens has a global understanding of both the world of football, its fans and the wider football industry. Prior to joining Goal, Dickens was head of sport for Yahoo and has 20 years’ experience in sports media.
