Women's Football; Different? Definitely. Better? Maybe...

Soccerex Connected

The Studio | 4 February 2021 | 4:00 PM - 4:45 PM

Session Image

The growth in participation in the women’s game is consistent and its position on the world stage secure, but here we will look at another aspect of the women’s game. Sponsors, broadcasters, teams and federations have a level of freedom to innovate not often seen on the men’s side of the game, and original, successful campaigns which involve multiple channels have the potential for huge returns. So - far from copying the trajectory of men’s football - the new paths being forged by the stakeholders in women’s football have lessons for all in the game.

Suggested for: Clubs & Rightsholders, Broadcasting & New Media, Performance, Social Responsibility